Resources Library by ANA

Analysing the impact of a controversial cartoon

The paper describes a qualitative study of ethnic and Muslim Danes' values, including how the two cultural groups see and expect to be seen by each other. The research focuses on intercultural misunderstandings between ethnic and Muslim Danes that...

Catalogue: Qualitative 2006

Authors: Claus Andersen, Birgitte Gad

Company: Gad's Research & Reflexions A/S

October 8, 2006

Starting from scratch

The road to conducting survey research that meets international standards is one not easily paved in Afghanistan.Violence, illiteracy in both urban and rural areas, segments of the population hostile to research, and cultural constraints on access to...

Catalogue: Congress 2006: Foresight

Authors: Rafiq Ullah Kakar, Matthew Warshaw, Zemarak Mohsini, Torpekay Habibzei

Company: ACSOR Surveys

September 17, 2006

Understand Africa

Africa is the world's most diverse and most challenging continent for marketers: normal rules of research do not always apply. African markets have a bad reputation, enhanced by media bias, preconception and prejudice but the continent as a whole has...

Catalogue: Congress 2006: Foresight

Author: Tendai Mhizha

June 15, 2006

Measuring opinion in a 'war zone'

There was no history of polling in Iraq prior to 2003. a census existed but there was no social nor opinion research available. the hazard of ongoing violence and bombing meant that it was nigh on impossible for those trying to understand...

Catalogue: Congress 2006: Foresight

Authors: Johnny Heald, Munqith Daghir

Companies: ORB, IIACSS

June 15, 2006

It's no more them and us- It's only us!

While the media focuses on the negatives of immigration, consumers react in predictable ways, blaming immigrants for many of the ills of European society. Nonetheless immigration is essential to Europe's future economy and its fundamental...

Catalogue: Global Diversity 2006

Author: Nic Hall

May 8, 2006

Unravelling the diversity of the Indian market

India is, unequivocally, a diverse country. This paper takes a geographic zonal approach to unravel India's diversity because it serves as the most actionable way of studying the market, since most marketing action (i.e. media or distribution) can be...

Catalogue: Global Diversity 2006

Author: Sangeeta Gupta

Company: Nielsen

May 8, 2006

Gay subculture

The gay subculture is a powerful economic force destined to become even more powerful in South Africa as its societal acceptance continues to increase.It presents a significant opportunity to marketers to enter a new segment in itself, quite apart...

Catalogue: Global Diversity 2006

Author: Cliff van Wyk

May 8, 2006

The acculturation of Hispanic households

This study explores the acculturation process as a bilinear multidimensional change process across generations. As such, acculturation was measured employing consumers' selective change process in language preferences, ethnic identification, and...

Catalogue: Global Diversity 2006

Authors: Cecilia Alvarez, Peter R. Dickson

May 8, 2006

Obesity and consumer choice

Body size and body image have been persistent, key social elements that span almost every culture and society. However, perception and social comparison of body size in more recent years has taken on new importance as the incidence of obesity has...

Catalogue: Consumer Insights 2005

Author: Max Kilger

November 15, 2005